New IQOS ILUMA

IQOS is an advanced smoke-free alternative that provides you with real tobacco taste and satisfaction and 95% less harmful chemicals*, compared to cigarettes. Spend less when you switch exclusively to IQOS***.

Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 

*“95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.